In June 2021 I came to the South Island for the very first time and fell head over heels in love with it. I was on contract in Queenstown with a client and by chance had lots of free time. Having always loved driving and exploring, I drove for hours .. up to Glenorchy and Paradise, to Clyde and Tarras, Wanaka, Lake Hawea and the darling wee lakeside village of Johns Creek.

I returned to Otago in August to explore more, across Central Otago and the white sandy beaches of East Otago. And it felt like I’d ‘come home’.

My PA contract completed I came down again for 10 days in March 2022 and some months later an opportunity evolved and I returned to settle out at Lake Hawea.

Even today, just 4 years later, the remote and raw landscapes, the big sky night-scapes and the lovely genuine rural folk continue to capture my heart. Working part time in the environmental not-for-profit space has given me the opportunity to observe progressive thinking and environmental stewardship. It‘s also allowed me the time to develop a passion project, building a small number of integrity led digital assets for businesses across the region each year.

I have a creative eye for soft digital design where more is less. Let’s chat to see if we are a good fit and if so, let’s develop your digital assets to attract customers who align with your story and what you do.


A few words on ‘brand’.

a brand is not a logo
a brand is not a slogan
a brand is not a colour
nor a font or a feel

firstly, a brand is a solution to a need
a brand is a founding story that resonates

a brand delivers a consistent experience, often of excellence
a brand is the creation of ‘perception’ .. how you want to be perceived
when you know how you want to front up, you can easily develop a brand personality
then you use that to align with, talk to and build momentum and consistency
a brand intentionally and quietly builds ‘desire’ ‘trust’, ‘loyalty’, ‘following’ and
‘kinship’ (aka partnership).

Think Nike .. an absolute legend of a brand .. who make shoes to protect feet.
Shoes.
Sports shoes.
An utterly niche product.
But they knocked it out of the park by building an emotion of inclusion, inclusivity and
pb’s (personal bests).. ‘just do it’ .. welcomes every human to move, to play,
to ‘be’ sport in whatever way they want to .. run a marathon, skip to a beat,
hike a mountain, lift some weight, dance, jump. By absolute design, they sold you your
own success story. And in the mix made movement apparel (Nike apparel) not only an
every day staple but a status symbol .. genius.

If this resonates with you, then we will probably work
well together. I looking forward to meeting you.





Natalie Willis